A pilot version of a new television programme about ‘the existence of taste’ is tried out on a test audience. The set is certainly impressive, the hostess charming, the guests – a chef and a taste specialist - enthusiastic.

What begins as a nice chat about salty, sweet, sour and bitter turns into a dizzying journey through a complex world which blurs the borders between tasting, smelling, seeing, hearing and touching.

Aromagic is all about ‘taste’. What happens in your mouth when you taste? And to what extent do your eyes, nose, ears and brain play a role in the tasting process? Aromagic provides all the answers. And as the proof of the pudding is in the eating, the audience gets to sample all kinds of delicacies… with a magic aroma.

"Aromagic becomes a subtle plea to look beyond your long nose and to enjoy with your ears open. (…) a bombardment of impressions…" - www.cobra.be